Promotional Campaign
Our Focus
The focus of our promotional campaign is to reach a large demographic of people as efficiently as possible. To do this we have defined our target audience and selected promotional mediums and strategies which will be implemented so that our promotional campaign is a success. These strategies can be found below.
Promotions Target Audience
Our target audience have one or more of the following attributes;
- Own a car (preferably more than one)
- High social economical areas
- People with disposable income
- Own a car (preferably more than one)
- High social economical areas
- People with disposable income
Promotional Material
The following advertising mediums we thought would excel in the business nature which we would be in
- Low cost
-Word of mouth
-Facebook page
-Flyers
-Community papers
-Brochures and mail drop
-Promotional items eg. air fresheners, printed small car rubbish bag, sun screen, keychain with business details printed on them
-Business card loyalty car
-Quarterly promotions
-Secrete shoppers
These mediums were chosen because of their economical nature which would best suit our business. Because there is only a small amount of revenue that is allocated to promotions the promotional materials need to be financially feasible whilst still being effective.
- Low cost
-Word of mouth
-Facebook page
-Flyers
-Community papers
-Brochures and mail drop
-Promotional items eg. air fresheners, printed small car rubbish bag, sun screen, keychain with business details printed on them
-Business card loyalty car
-Quarterly promotions
-Secrete shoppers
These mediums were chosen because of their economical nature which would best suit our business. Because there is only a small amount of revenue that is allocated to promotions the promotional materials need to be financially feasible whilst still being effective.
Promotional Timing
Our promotional campaign would be launched as soon as the business is fully functional. The reasoning behind this decision is that getting your car washed is more of an impulse but than a planned buy so we need to be able to offer the service as soon as there is a demand. As well as this, we are offering a 10% discount on bookings made within the first two weeks. With this they only have to book the service, not receive the service, maximising the amount of bookings which can be made.
Promotional Cost
The following costs are those which will be incurred before and during the promotional campaign;
- Design costs
- Printing
- Promotional items
- Cost to get advertising to target market (delivery)
- Newspaper costs (advertising)
- Local Government Newsletters costs (10% off to residents)
- Design costs
- Printing
- Promotional items
- Cost to get advertising to target market (delivery)
- Newspaper costs (advertising)
- Local Government Newsletters costs (10% off to residents)
Promotional Sponsorship Opportunities
As we are a mobile business, viewed by thousands a day, we have the opportunity to promote and advertise other businesses which relate to our business. From this we can either gain sponsorship for the following materials or use it to create outright revenue.
- Equipment suppliers
- Cleaning product manufacturers
- Sponsorship of vehicles (eg. Toyota ute)
- Equipment suppliers
- Cleaning product manufacturers
- Sponsorship of vehicles (eg. Toyota ute)