Business Overview
Prospective New Business
We intend to start a mobile car washing service called 'Wheel Good Car Wash'. The business will come to the customers homes to wash their cars so it is convenient to them. This is a unique idea in the sense that most car washes at the moment expect their cliental to come to them. We take the hassle out of washing the car and provide it with friendly service and personal attention to detail.
Target Market
The target market for our business is quite large as it is a mobile business; meaning we are able to reach people who may not normally use car washing services. From viewing statistics about the amount of motor vehicles owned in Perth our company can see a lot of potential for a mobile car washing service because there is a very large amount of cars that need washing.
All car drivers who own a vehicle
Male and female drivers
Some example groups include:
- Elderly people who may have trouble washing their cars
- Busy guardians who prefer staying at home with their children
- Full time workers who have not time for such things in the day can have their car washed before or after work
Potential Competition
At Wheel Good Car Wash we understand that competition is a concern with any business and know our business model is simple to replicate. However due to it's simplicity and convenience to customers we can see it gaining a loyal client base very quickly. Our business is unlike automatic car washers in the sense that it has a 'hand washed' quality about it which will hopefully be favourable with customers. By building a large client base we hope that any competitors who do choose to start a business like ours will be as a disadvantage by being second to ours.
'Jim's' various business ventures; he may replicate our business model to expand his company
House cleaning services who offer car cleaning as well
Home gardeners who offer car cleaning as well
The drivers themselves who may wish to wash their own cars
Charity car washes who are raising money
Automatic car washes that are at services stations
We intend to start a mobile car washing service called 'Wheel Good Car Wash'. The business will come to the customers homes to wash their cars so it is convenient to them. This is a unique idea in the sense that most car washes at the moment expect their cliental to come to them. We take the hassle out of washing the car and provide it with friendly service and personal attention to detail.
Target Market
The target market for our business is quite large as it is a mobile business; meaning we are able to reach people who may not normally use car washing services. From viewing statistics about the amount of motor vehicles owned in Perth our company can see a lot of potential for a mobile car washing service because there is a very large amount of cars that need washing.
All car drivers who own a vehicle
Male and female drivers
Some example groups include:
- Elderly people who may have trouble washing their cars
- Busy guardians who prefer staying at home with their children
- Full time workers who have not time for such things in the day can have their car washed before or after work
Potential Competition
At Wheel Good Car Wash we understand that competition is a concern with any business and know our business model is simple to replicate. However due to it's simplicity and convenience to customers we can see it gaining a loyal client base very quickly. Our business is unlike automatic car washers in the sense that it has a 'hand washed' quality about it which will hopefully be favourable with customers. By building a large client base we hope that any competitors who do choose to start a business like ours will be as a disadvantage by being second to ours.
'Jim's' various business ventures; he may replicate our business model to expand his company
House cleaning services who offer car cleaning as well
Home gardeners who offer car cleaning as well
The drivers themselves who may wish to wash their own cars
Charity car washes who are raising money
Automatic car washes that are at services stations