Swot Analysis
The SWOT Analysis contains relevant strengths, weaknesses, opportunities and threats associated with Wheel Good Car Wash.
Strengths
Hand wash safer than machine (personal touch)
No extensive training required
Low start up cost
Flexible working hours
Equipment is easily obtainable
Flexible business structure; no physical base point needed
No extensive training required
Low start up cost
Flexible working hours
Equipment is easily obtainable
Flexible business structure; no physical base point needed
Weaknesses
No established client base
Support staff retention – casual workforce
No physical premises – customers unsure where you're based
People can do it themselves – not specialised service
Support staff retention – casual workforce
No physical premises – customers unsure where you're based
People can do it themselves – not specialised service
Opportunities
Large target market (domestic and commercial)
Flexible working hours
Greater time pressure in everyday life – no time to wash car
Flexible business models for expansion e.g. franchise
Potential to expand to wash more than just cars e.g. boats, trucks, plant equipment, windows, pets
Flexible working hours
Greater time pressure in everyday life – no time to wash car
Flexible business models for expansion e.g. franchise
Potential to expand to wash more than just cars e.g. boats, trucks, plant equipment, windows, pets
Threats
Other mobile businesses
Perception of water wastage
Future potential changes in water restrictions
Economy - people won't pay for luxury services
Established automatic car washes
Business model can be easily replicated by competitors
Perception of water wastage
Future potential changes in water restrictions
Economy - people won't pay for luxury services
Established automatic car washes
Business model can be easily replicated by competitors
Addendum to SWOT analysis as a result of investor presentation feedback
As a result of outcomes arising from the investor presentation the team at Wheel Good Car Wash are working on the below improvements.
Water wastage (weakness)
To combat water wastage Wheel good car wash will
· Investigate purchasing a water tank to gather rain water to wash cars
· Implement a water measuring systems
· Quarterly review water usage
· Promotion of good statistics and budgeting for water rates
Deal with threats and competition to the business? (Threats)
Tackling these threats will be covered through more specific marketing and building customer loyalty
· Ensure good customer service.
· Friendly interpersonal skills
· High quality of service
· Increase costs of staff training – customer service
Environmental Issues (weakness)
The team at Wheel Good Car Wash will
· Use of bio degradable and green soaps and detergents that do not harm the environment.
· When possible washing cars on lawns and grass area were possible
Staff Training (weakness)
To combat this threat we will
· Implement staff call out policy and procedures for the business including development of a customer charter.
· Developing new procedures
Increase marketing ideas (opportunity)
To expand on this opportunity we will investigate the
· Use multiple forms of media to ensure we meet a broad range of the market
· To increase promotional costs to the business.
Vehicle measuring guide (opportunity)
To assist with budgeting and provide clear communication with customers the team is developing a new pricing guide
· 2 door hatch – Mazda 3
· 5 door sedan – Holden Commodore
· 4 wheel drive – Nissan Patrol
· Truck – Mack semi trailer